InstinctDrive

InstinctDrive is a UX/UI app concept for Lamborghini that uses AI to personalize the driving experience based on the driver’s mood and physical state. The app integrates emotion detection, heart rate data, driving modes, lighting, music, and safety features into a single intelligent system. The goal was to create a futuristic automotive interface that feels premium, useful, and aligned with Lamborghini’s performance identity.

Interactive Design Concept

Problem: Luxury drivers need a smarter way to stay safe and personalize their driving experience without manually adjusting every setting.

Solution: InstinctDrive uses AI, mood detection, and heartbeat data to automatically adjust driving mode, music, lighting, and safety features.

UX Research

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User Flow

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Wireframes

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Style Tile

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Final UX/UI Screens

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Final Mockups

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Pure Savage

Delucca Website Redesign